PROJECT

It’s Top Secret and It’s Coming to a Bedroom Near You

May 2016

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37.5 Technology is a fascinating client with a revolutionary product — they have developed a “top secret” process that bonds carbonized coconut fibers to fabric, creating a material that offers unsurpassed moisture wicking and temperature management. 37.5 is expanding their licensing to offer the technology to fabric to makers of activewear such as Adidas, the North Face, and Under Armour. And their fabrics will be featured in clothing developed for the upcoming London exhibit, Couture in Orbit, which looks at future fashion in outter space. Fast Company magazine recently did a great job of explaining the new fabric technology and offered a preview of some of the packaging Conifer Creative developed for their new line of bedding.